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Soil Heroes x Google Arts & Culture regenerative agriculture, sustainable farming illustration by Jurgita Vas
Soil Heroes x Google Arts & Culture regenerative agriculture, sustainable farming illustration by Jurgita Vas

Project Details

Client: Soil Heroes Foundation

Project: Google Arts & Culture 

The Soil Heroes Foundation, in collaboration with Google Arts & Culture, have created a series of stories to showcase the power of soil and regenerative agriculture ahead of COP26. The project aimed to highlight the importance of soil in addressing climate change, promoting biodiversity, and sustainable farming practices. Soil Heroes wanted to engage a with youthful and creative audience through illustrations and storytelling.

The deliverables:
 

3x illustrations based on water in soil. 
 

  • One main illustration

  • Two ‘light’ illustrations

Soil Heroes x Google Arts & Culture regenerative agriculture, sustainable farming illustration by Jurgita Vas hero illustration

A main illustration to serve as the feature image.

It's an illustration of water retention. A water retained within the soil. Illustration by Jurgita Vas

This illustration is to go along with the topic of Water Retention. How plant roots shape soil structure, enhancing growth and deep roots improve water retention and create channels nurturing a delicate ecosystem.

It's an illustration of a funy looking beetroot and a little man hanging onto it. It showcases the resilience to extreme weather events. Climate change illustration by Jurgita Vas

This playful illustration captures the crops' resilience to extreme weather events, showcasing the benefits of soil's water retention.

The project can be seen here

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