Common Weal - Circular Economy
Common Weal is an advocacy group which campaigns for social and economic equality in Scotland. They provided the information and presented the concept of circular economy. I've created spot illustrations of the topic as well as animated them in a cohesive order presenting the philosophy of circular economy.
My approach to illustrations was to create simple, clear and easy to read visual explaination of the terminology that is used to describe circular economy. Some of the illustrations also provide the examples of what actions can be taken. Such as "Deconsumerise" illustration provides some examples of how consumerism could be reduced.